SSAB

Before deciding to focus on sustainable high strength steel SSAB worked with different ambitions and identities through their units in Luleå, Borlänge and Oxelösund. When SSAB expanded internationally a fusion was a fact.

A plus M created a new graphic identity for the united company and what was once diversified now became visually united.

SSAB is a world leading steel supplier with manufacturing situated in Sweden, USA and China. The company is also leading in design, innovation and technology. A clear and guiding vision is to deliver lighter, stronger and more sustainable steel products for a lighter, stronger and more sustainable world.

Old logotype

Old logotype

New logotype

New Logotype

Exhibition stand at Stockholm Nordbygg 2011

Corporate advertisement

Recruitment advertisement

Armox Brochure

Toolox Advertisements

Hardox In My Body logotype

Hardox Animation

studio-bovine-grand-prix

Studio Bovine - A French “guldägg” for a digital Global Forum

nobivac

Nobivac - Essential branding for global bonds

atlas copco

Atlas Copco - Creating global brand consistency

sb-seating

SB Seating - Aiming to make the world a better place to sit

coor

Coor - Corporate identity for service intelligence

ssab

SSAB - A sustainable identity for a sustainable vision

atrox

Atrox - Redesigned identIty with differentiating logotypes

sigtuna

SigtunaHem - Campaigning new neighbourhoods and prospects

matkomfort

Matkomfort - Appetising visualisations for a home food solution

zuprevo

Zuprevo