Nutreco is a global leader in nutrition solutions for agriculture and aquaculture. The company employs approximately 11,000 people and reported annual revenues of € 5.3 billion in 2014.

Nutreco had a need to revitalize two of their global brands for calf milk replacement. Sprayfo is a performance product for maximum productivity, and Milkivit is targeted at farmers looking for a more traditional product.

To support the products, Nutreco initiated a research program called LifeStart. LifeStart brings together world‐class expertise on animal health and nutrition with practical farm management experience, to find sustainable ways of improving productivity.

The assignment for A plus M was to create a concept and a toolbox for LifeStart – including design and marketing activities targeted at Nutreco’s customers.

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