MSD Animal Health is a worldwide company dedicated to preserving and improving the health, wellbeing and performance of animals.
MSD Animal health wanted to share its knowledge on bovine health to more people than those personally attending a global mastitis conference in New Zealand.
A plus M suggested setting up a Studio Bovine website to increase the reach of the conference to vets from around the world. Studio Bovine is streaming interviews with industry experts, sharing information on treatment strategies, preventative medicine and productivity. The Studio Bovine website is still active and has turned into a frequented forum for professionals.
A plus M was awarded the B2B Communication Prize ’Grand Prix 2012’ in the Public Relations category for MSD Animal Health’s Studio Bovine digital PR campaign.