Of beer and brand extension
ho ho ho ho

Of beer and brand extension

Last year Adweek, the U.S. magazine and website for marketing, media and advertising professionals, featured an article about agencies giving out free beer to get staff to fill out their timesheets on time.

That was so 2014.

So we at AplusM decided to come up with a more meaningful beer incentive by introducing our own brand extension: the AplusM IPA, our very own beauty of a beer.

Despite a hectic schedule this fall, we managed to devote some time and energy to learning how to make beer. The AplusM RED IPA has a deep colour and a hoppy head of citrus and tropical fruits, which reflects the duality of the dark northern winter and the lively lightness of Swedish summer. Plus there’s an ever‐so‐slight hint of bitterness that we like to say reflects our die‐hard work ethic.

To share the wealth, we’re sending this special limited edition of bottled brew to clients near and dear in hopes that we can spread good cheer this holiday season. Chill (relax and enjoy!).

Will we fill out our timesheets on time? After a brew or two, definitely.

P.S. Thanks go to our good friends Kerryn and Craig from the Ekerö‐based microbrewery Nordic Kiwi Brewers.

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