A brand is more
than just a logo
Your logo is important, but it’s just the
start—it doesn’t tell the full story of
your brand. That being said…
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A strong visual identity is consistent, relevant, flexible,
distinctive, and engaging. It builds recognition and resonates
with your audience. Simple as that!
Our approach:
Creating a strong visual identity takes more than great design—it requires structure and collaboration. That’s why we use the BBN-Navigator, a proven global process that ensures transparency, efficiency, and a clear direction. With this approach, we develop a visual identity that’s both distinctive and aligned with your brand.
Development:
Before design begins, we dig deep to
understand your brand’s challenges and
opportunities. Through data, analytics, and
workshops, we align on your business, audience, and goals—laying the foundation for a visual strategy that drives your brand forward.
Elements:
A strong visual identity is made up of many elements working together. From logos, colors, and typography to icons, illustrations, and patterns, we craft a cohesive system that strengthens your brand’s presence.
Image/video library:
Before design begins, we dig deep to
understand your brand’s challenges and
opportunities. Through data, analytics, and
workshops, we align on your business, audience, and goals—laying the foundation for a visual strategy that drives your brand forward.
Guidance:
Before design begins, we dig deep to
understand your brand’s challenges and
opportunities. Through data, analytics, and
workshops, we align on your business, audience,and goals—laying the foundation for a visual strategy that drives your brand forward.
We help make content creation simple and structured, whether you’re starting fresh or refining what you have.
HAVE A QUESTION?
Sara Aschan
Client Director & MD
+46 70 890 53 12
Strategy
Whether you’re repositioning an established brand or
building one from the ground up, a strong brand strategy
gives your business direction, differentiation, and a clear
purpose. It ensures your brand is positioned to connect with
the right audience and stand out in the market.
Our approach
We take a structured and collaborative approach to brand strategy using the BBN Navigator—a proven process shared by our global network of agencies. This methodology ensures transparency, efficiency, and strategic clarity, allowing us to develop a brand strategy that aligns with your business goals while being distinctive and adaptable.
Brand positioning:
Before carving out your place in the market, we scrutinize your brand’s current position alongside competitors. By analyzing market trends and audience insights, we bring focus and clarity to your brand positioning. This could lead to a full-scale rebrand or strategic refinements. We identify what makes your brand unique and develop a positioning statement that defines your approach. These insights then guide marketing, communication, and design strategies—ensuring your brand stands out in a way that is both ownable and sustainable.
Brand activation & implementation:
A strong strategy needs a plan for execution. We guide you through activating your brand internally and externally, ensuring alignment acrossteams, campaigns, and communication channels. From internal brand training to external marketing rollouts, we help bring your brand to life in a way that drives recognition, loyalty, and business success.
Brand activation & implementation:
A strong strategy needs a plan for execution. We guide you through activating your brand internally and externally, ensuring alignment acrossteams, campaigns, and communication channels. From internal brand training to external marketing rollouts, we help bring your brand to life in a way that drives recognition, loyalty, and business success.
Brand architecture/naming:
A clear brand architecture provides structure and hierarchy, ensuring your portfolio of brands, products, and services is organized and easy to understand. We analyze your existing framework and recommend strategies that create consistency while allowing for growth. In naming, we explore different paths and stories, balancing creativity with practical considerations such as memorability, spelling, and trademark availability.
Brand architecture/naming:
Your brand mission is more than a statement—it’s a story that shapes how people connect with you. We define your purpose, core values, and mission in a way that offers an experience beyond just products or services. A compelling brand story helps you take ownership of your narrative, ensuring that customers understand and engage with your brand on your terms.
We help make content creation simple and structured, whether you’re starting fresh or refining what you have.
HAVE A QUESTION?
Sara Aschan
Client Director & MD
+46 70 890 53 12