Blueair air purifiers are sold in over 60 countries around the world, with the largest markets being China, the United States and Korea. Blueairs passion for pure indoor air quality drives them to innovate the world’s best air purification systems. With a focus on design, quality and performance, their systems have attracted international praise for the way they function and fit the flow of modern life.
Our task was to refine the Blueair visual identity, adding new energy, excitement and impact while retaining its clean, minimalistic design and strengthening the company’s position as one of the world’s leading providers of indoor air purifiers.
We gave the brand a striking new visual language that is distinctively minimalistic yet represents Blueair as a friendly, concerned, positive and upbeat company that helps put people in control of their air quality and wellness.
The result was a global rollout of a new logotype and new look and feel that lifts the company’s core values of caring, honesty and commitment forward.