MSD Animal Health is a worldwide company dedicated to improving the health, wellbeing and performance of animals. Several years of mergers and acquisitions in the animal health business had left MSD Animal Health with a large collection of vaccines, all designed in their own fashion. A plus M was challenged to bring all these vaccines under one flag: Bovilis. An extensive set of guidelines was created that gave MSD Animal Health the power to implement the new design worldwide. Bovilis vaccines have never looked better.