Coor is a leading service management company in the Nordic countries. It specializes in managing, developing and streamlining service functions in private companies and the public sector.

To support its launch of a series of enhanced services – Coor Smart Solutions – Coor wanted a new communication concept and design for print and digital channels.

The communication got a common structure and appearance based on ‘cartoonish’ illustrations to identify the different services. The illustrations were also animated and used in short videos on digital channels.

Coor got a coherent presentation of its Smart Solutions range, which now include upwards of ten different service offerings and more are expected.

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