Hardox is SSAB’s extremely wear resistant steel that saves money for hard working customers all over the world.
Hardox celebrated its 40 anniversary in 2014. Hardox is one of very few international steel brands with loyal customers that won’t settle for anything else.
To keep the brand energy high A plus M has an on-going assignment to create and deliver brand-building communication for print and digital, sales people, events, and other channels. The “Bring It On” videos are one example, featuring strong people and powerful machines trying to beat the #$%! out of Hardox, without success of course.
We would like to share the latest campaign, but it’s not yet released. Although we can reveal that video and digital production are key parts of the communication. Stay tuned for updates on this page.