The OECD organisation dates back to 1960, when 18 – now 34 – European countries plus the United States and Canada joined forces to create an international organisation dedicated to economic development.
On 28 October 2015, ministers and cabinet-level officials from OECD countries and beyond met in Helsinki, Finland, to help determine how they can shape the policy cycle to deliver growth for everyone. In many countries inequality is growing as the benefits of economic growth go to the richest members of society.
Our objective was to help OECD visualize the theme for the meeting, Inclusive growth, which is all about changing the rules so that more people can contribute to and benefit from economic growth.
A plus M created a graphical symbol and visual concept for Inclusive Growth that was applied on a multitude of communication units used before and during the meeting. The feedback from OECD people and attendees was very positive. Simple and easily recognizable design helped visitors to feel welcome and find their way around the event.