SignUp is a fast growing IT company with extensive experience in electronical invoice and contract management. SignUp sells its products to more than 500 customers, many of which are global organizations.

SignUp’s present visual identity on the web and elsewhere had rapidly become out‐dated for a company attracting more and more large companies with its software. SignUp had an urgent need to create clear and consistent global communication in all media, in particular in digital channels.

 A plus M redesigned the visual identity from scratch, produced a new website based on the new identity and performed a complete product re‐branding. Even though we can’t claim a ‘cause and event’ effect connected to the new profile, business for Signup has grown rapidly since the transformation.



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