SSAB is a global steel company providing high strength steel and services for demanding applications. It has around 17,000 employees in 50 countries, steel production in Sweden, Finland and the US with total net sales of around € 6 billion per year.
SSAB today is the result of merging steel companies in Sweden, Finland and the US to form an internationally competitive steel supplier. SSAB approached A plus M in 2003 with the need for a unified identity, graphical guidelines, and brand platforms.
The assignment covered SSAB’s corporate communication as well as the company’s range of branded steel products. SSAB was satisfied with the result and our cooperation has since deepened and expanded into other business areas and divisions.