CHANGE IS GOOD

WE DON’T DO FOR YOU, WE DO IT WITH YOU

In today’s multi‐channel multi‐opinionated environment, customer perception can spread like wildfire, for good and for bad. Our specialty is to provide the best tools possible for a clear and consistent communication with your customers, current as well as future.

By understanding and controlling the interplay between digital, social and traditional channels, we can define your target audience and address them with the right message, in the right media, at the right time.

Long‐term client relationships are our most vital proof of performance. We usually, but not exclusively, work with B2B companies looking for better marketing solutions in a digital age. The assignments are both large and small, aiming at getting communication back on track or implementing a 360° turnaround. 

 

CHANGE HAPPENS WEATHER YOU LIKE IT OR NOT

Our process is developed in collaboration with our global constellation of B2B agencies. It is divided into three steps: Brand Asset Management, C‐map and the Big Long Idea.

Brand Asset Management, BAM
We use a structured process to establish how your vital brand assets – company brand, product or service – are presented to the market.

C‐Map, a B2B communication, planning and activation tool
Today people form intimate relationships with brands and go through most of the purchasing timeline online, without any personal interaction with your company. This is the digital reality brands have to operate in.

C‐Map is composed of four steps: Discovery, Strategy, Activation, and Measurement & Optimization. Through a shared process we identify and use the steps appropriate to your marketing situation. The purpose of C‐Map is to define a strategic communication platform and framework for your business. C‐Map is suitable for any type of project, size, and budget. It helps you to realize the benefits of digital channels, and supports your brand consistency while creating more opportunities and revenue.

Big Long Idea
You can’t overestimate the advantages of a clear idea, powerful enough to attract people at the beginning of their Purchasing Timeline and clever enough to help them understand things clearly as they move along. The Big Long Idea is the third phase of our integrated process. Its purpose is to inject your brand with a voice, character and a storyline to present to the market.

Now we won’t go deeper into our tools and marketing solutions. Instead, we encourage you to visit us and talk about your opportunities directly. You’ll find us at Nybrogatan 39 in the center of Stockholm.

DARE TO CHANGE 

Visiting address

Nybrogatan 39
114 39 Stockholm
Sweden

New business

Sara Aschan
+46 70 890 53 12
sara@aplusm.se

New talent

Jan Ragnartz
+46 70 890 53 10
jan@aplusm.se