Is your B2B marketing made to measure?
“What cannot be measured cannot be managed” … is the oft-quoted phrase that kicked off a recent discussion on the good, bad and ugly experiences of proving marketing ROI. It’s…
“What cannot be measured cannot be managed” … is the oft-quoted phrase that kicked off a recent discussion on the good, bad and ugly experiences of proving marketing ROI. It’s…
They say that, when times get tough, the tough get going. And that’s probably why, in a time where many companies have reduced or even stopped spending on marketing efforts…