Consumers want healthy milk and meat, produced in a sustainable way. Farmers must take good care of their animals and still be able to stay in business. In this scenario, vaccination has a vital role to play. Our challenge was to support MSD Animal Health in its quest to increase the rate of vaccination, and reduce antibiotics as a desirable side effect. Thus, it’s ‘Time To Vaccinate’. This theme has been rolled out by MSD Animal Health internationally, in videos, digital and print communication.