Digital

Four themes for B2B marketing in 2021

Matthias Specht, CEO of BBN Germany, outlines four critical themes around B2B marketing that B2B marketers should have on their agendas in 2021. Virtual events have come

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Why is account-based advertising important? Seven reasons why you need it.

Do you know why the fastest way to reach a voice mail on Telemarketing is to call from a weak brand? The answer to this question is at the heart of Account-Based Advertising.

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Everyone is responsible for information security

The world of information security is, arguably, the fastest evolving sector of the IT industry. If only we had our very own stormtrooper to guard

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Digital

Four themes for B2B marketing in 2021

Why is account-based advertising important? Seven reasons why you need it.

Everyone is responsible for information security

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