Everyone is responsible for information security
The world of information security is, arguably, the fastest evolving sector of the IT industry. If only we had our very own stormtrooper to guard
Brand building in a downturn
The COVID‐19 pandemic has left many companies questioning and rethinking their marketing budgets and re‐evaluating what part of their marketing efforts they should focus on.
Data privacy, anthropological data, and cognitive load in social media
Social media has evolved into a complex advertising machine that we, along with our consumers, are still learning to use. Conversations around data privacy, transparency,
How can integrated agencies prove they are just as specialist as boutique agencies?
The simple answer is they can’t. In the same way, you can never prove an aircraft carrier is as specialist as a submarine. Why would
How to win B2B market share in tough times
They say that, when times get tough, the tough get going. And that’s probably why, in a time where many companies have reduced or even
