Simply put we
offer branding and communication
What is influencer marketing?
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People believe in people more than in logotypes.
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We like to find experts and experienced individuals to learn from, trust, and create relationships with.
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The brand and the influencer create a strong experience for the brand and the business.
74%
74% of B2B marketers believe influencer marketing is the next step.
Social media is one of the most important actors in the B2B customer journey.
6/10 trust a brand more if its CEO actively participates in social media.
Why in B2B
In influencer marketing, a brand always borrows the influencer’s followers, relationships,
knowledge, and credibility.
Whereas B2C demands trendsetters and tastemakers more often, B2B requires credible
expertise rooted in proven experience that contributes to professional opinion.
Our approach
This is why A plus M BBN has an approach where we see influencer marketing from a 360° view and will work with three different influencer groups:
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External experts and creators tell the story in their own way and style, collaborate with the brand, and create awareness
and interest. -
Thought leaders, your brand’s experts, and managers, including C-level, create a close and human perception of the brand.
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All employees can be ambassadors on social media and contribute to the brand’s storytelling using pre-produced assets.
Our model
In collaboration, we set a dynamic and effective strategy
for influencer marketing, employee ambassadorship, and
thought leadership. We do this through knowledge, support,
and reporting.
30 minute introduction session
Whether you’re a seasoned marketer or new to the field, this compact session is crafted to provide you with the essential insights and tools you need to begin your B2B Influencer Marketing journey.
Contains
• Introduction to B2B Influencer Marketing
• Our process and offering
Time: 30 minutes
Location: In person or digital
We help make content creation
simple and structured, whether
you’re starting fresh
or refining what you have.
HAVE A QUESTION?
Sara Aschan
Client Director & MD
+46 70 890 53 12