Are you ready to explore
B2B Influencer Marketing?
The effectiveness of influencers
Word of mouth is nothing new. It has been recognised as the most effective marketing channel since the beginning of time. Understanding what makes word of mouth so effective, is to understand the components of its source:
an honest, authentic opinion;
embedded in relatable experience;
from real people you can trust
90%
90% of industry marketeers believe that B2B Influencers on social media are an important source of staying up to date with their industry.
Source: Ogilvy influencing business report
Influence unmasked:
Contrasting B2C and B2B influencers
Whereas B2C more often demands trendsetters and tastemakers, B2B requires credible expertise rooted in proven experience that contributes to professional opinion.
B2B Influencer marketing is the practice of partnering brands with influential individuals, key industry figures, or subject matter experts. The focus of this collaboration is to create content that has a beneficial impact on their customers’ brand perception and purchase decisions by providing credible information.
Our simplified approach
We’re here to support your upcoming B2B Influencer Marketing campaign. With our knowledge and years of B2B experience we can ensure that you reach and engage your target audiences using an Influencer they can trust. Our flexible process encourages open collaboration between us, you, and the influencer. You can choose to integrate the campaign into your current B2B marketing strategy or run it alongside. Sounds simple doesn’t it!!!
- Understanding your objectives and KPIs
- Identifying and appointing relevant B2B influencers
- Apply a transparent strategy, concept and campaign set u
- Use measurable results, analysis for ideas to optimize
Influencers can be the most versatile full-funnel tool in your B2B marketing strategy
We match brands with B2B influencers, like thought leaders, subject matter experts, business owners, content creators, and even a company’s own employees, across different channels. This can range from widespread social media content to detailed thought leadership events and media, as well as one-to-one meetings or industry discussion boards.
30 minute introduction session
Whether you’re a seasoned marketer or new to the field, this compact session is crafted to provide you with the essential insights and tools you need to begin your B2B Influencer Marketing journey.
Contains
- Introduction to B2B influencer marketing
- Our process and offering
Time: 30 minutes
Location: In person or digital
Innovative strategies with human-centric storytelling! B2B Influencer Marketing is key to reaching your target audiences.
