A screen that told every story — We worked as part of a close-knit team together with SSAB and their stand builder. From the start, we had a say in the overall design. One of our main contributions was proposing a cinema-sized screen as a focal point. The builder adapted their original layout to make room for this feature, which proved to be one of the most powerful tools at the stand. The screen drew in visitors from afar and delivered tailored content depending on where people were in their journey. From high-level messaging to detailed product information, it created impact and clarity at every level — and it’s already being further developed for Bauma China.

Product Zones with Purpose — We helped structure the product areas using podiums to highlight key innovations such as Hardox® 450 Zero, Hardox® 500 Tuf, and Strenx® 700MC Plus. Real-world samples, including I-beams and a full-size bucket, added credibility and presence to the display. Each podium was the result of close collaboration with SSAB and the stand builder, allowing us to act quickly when priorities or timelines shifted. Products were carefully selected and prepared ahead of the event, with supporting graphics and digital content designed to highlight key benefits and ensure timely delivery to the stand. We also developed a branded kit that included stickers, roll-ups, and printed materials to help SSAB customers highlight the use of Hardox® and Strenx® steels in their equipment, emphasizing performance and sustainability.