Launching the next generation
airtight platform seal with
3D storytelling
Trelleborg Marine and Infrastructure develops engineered solutions for demanding marine and offshore environments. With deep
expertise in offshore wind foundation sealing systems, Trelleborg supports developers, designers, and fabricators with solutions designed
to improve integrity, safety, and long term performance.
Challenge
Trelleborg Marine and Infrastructure needed a launch video for IRIS, a new airtight
platform seal, to be presented at WindEurope 2025. The film had to highlight the key
features of a complex engineered solution in a way that worked for multiple audiences,
from technical stakeholders to decision makers.
Results
Part 1, conceptual introduction: Setting the context and introducing IRIS as a new approach.
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Part 2, key features and benefits: Visualizing how IRIS works and what it changes, including reduced structural stress, optimized installation, improved safety, and long term durability.
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Part 3, leadership and credibility: Positioning Trelleborg as a partner leading the way in developing solutions that support the offshore wind industry. To strengthen recognition and create a consistent visual cue for future communication, we also produced an IRIS symbol and an animation for use across the video and supporting materials.
Deliverables included concept development, script and storyboard, 3D production, copywriting for key messages, voiceover, and sound design, created to perform across the WindEurope booth context as well as web, sales, and broader marketing channels.
Key outcomes included:
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A modular 1:15 launch film that balanced conceptual storytelling with clear, instructional product communication.
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A scalable structure designed to support future offshore wind product stories without rebuilding the
format from scratch. -
A fast, close collaboration with aligned decision making under a tight timeline, ensuring the final
film delivered both clarity and impact.
