+ For business enquiries
Client Director & CEO
+46 70 890 53 12
+46 70 890 53 10
+ Visiting address
114 26 Stockholm
MSD Animal Health offers animal health professionals, farmers, pet owners and governments the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals.
Before Nobivac, MSD Animal Health used technical argumentation for all their product communication. The new brand proposition, Essential protection for essential bonds, created a need to be more emotional in combination with the facts and figures. A new image bank was produced to support this approach.
Local markets used the new brand platform and global identity for the implementation of online and offline communication. This included a new portfolio for the umbrella brand Nobivac and for single product communication.
All packaging was color coded to distinguish between different products. The colors as well as icons and images helped express the brand promise: Essential protection for essential bonds. To ensure a global brand consistency, an extensive set of guidelines was developed together with the client.