Blueair Case study laughing

BRANDING — Discovery  |  Future identity and position  |  Portfolio strategy 
CREATIVE — Advertising  |  Corporate design  |  Campaign design  |  Video/photography  |  Video/photography  |  Web design  |  Copywriting  |  Packaging design

Blueair

BACKGROUND

Blueair was founded on the firm belief that freedom to breathe is a basic right. Over two decades ago, our Swedish founder set out to make the world’s best air purifier. By bringing together a team
of talented designers and filtration experts who shared his passion for sustainability, quality and design, the Blueair air purifier was born. Today, our award-winning air purifiers which combine superior performance and low noise with timeless Scandinavian design, improve the health and well-being of people in over 60 countries around the world.

www.blueair.com