Blueair Case study laughing

BRANDING — Discovery  |  Future identity and position  |  Portfolio strategy 
CREATIVE — Advertising  |  Corporate design  |  Campaign design  |  Video/photography  |  Video/photography  |  Web design  |  Copywriting  |  Packaging design

Blueair

BACKGROUND

Blueair was founded on the firm belief that freedom to breathe is a basic right. Over two decades ago, our Swedish founder set out to make the world’s best air purifier. By bringing together a team
of talented designers and filtration experts who shared his passion for sustainability, quality and design, the Blueair air purifier was born. Today, our award-winning air purifiers which combine superior performance and low noise with timeless Scandinavian design, improve the health and well-being of people in over 60 countries around the world.

www.blueair.com

NAME

The logotype and the name for Blueair was a collaboration between the client and the agency. The name and colour captures the essense of clean healthy air.

CHALLENGE

The assignment was to refine the Blueair brand and product strategy and how to approach a fast growing market for air purification. 

BRAND PROPOSITION — BLUEAIR PRODUCT RANGES

Blueair Classic

Care for your loved ones

Blueair Pro

Power your performance

Blueair Sense+

Embrace life in style

APPROACH / RESULT

New positioning and values for the Blueair brand and specific brand positioning for each of their 3 product categories was produced. This was the basis of a new visual identity, adding energy, excitement and impact while retaining the brand’s clean, minimalistic design and strengthening the company’s position as one of the world’s leading providers of indoor air purifiers.
The result was a global rollout of an updated logotype and a new visual language that supports Blueair’s core values as a friendly, concerned, positive and upbeat company that helps put people in control of their air quality and wellness.
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